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Compare waitlist & referral platforms
A scan-friendly comparison across launch surface, referrals, email, and integrations — with waitset highlighted as the best default choice for most launches.
Compare
| Feature | waitset | Waitlist |
|---|---|---|
| Launch surface | ||
Landing pages / hosted pages Where signups live | Hosted page | Widget embed |
Embeddable widgets/forms Add signup to an existing site | Embeds | JS snippet |
| Referrals & virality | ||
Referral program Track + reward invites | Built-in | Built-in |
Leaderboard / ranking Make “move up the queue” visible | Queue ranking | Leaderboards |
| Email & nurture | ||
Email automation Welcome emails + sequences | Built-in | Email marketing |
| Integrations & API | ||
API / webhooks Connect to your stack | Supported | API + Zapier |
Custom domains Use your own URL | Included | On your site |
| Best fit | ||
Best for Choose based on your launch setup | Launch a waitlist… | Embed into an exi… |
| Feature |  waitsetBest default choice |  PrefineryViral waitlists |  Viral LoopsReferral campaigns |  WaitlisterLanding pages | KitEmail + landing pages | |
|---|---|---|---|---|---|---|
| Launch surface | ||||||
Landing pages / hosted pages Where signups live | Hosted page | Widget embed | Viral waitlist | Campaign pages | Landing pages | Landing pages |
Embeddable widgets/forms Add signup to an existing site | Embeds | JS snippet | No-code embed | Widgets | Embeds | Opt-in forms |
| Referrals & virality | ||||||
Referral program Track + reward invites | Built-in | Built-in | Built-in | Templates | Points-based | Not a waitlist fe… |
Leaderboard / ranking Make “move up the queue” visible | Queue ranking | Leaderboards | Move-up queue | Referral waitlists | Leaderboard | No queue model |
| Email & nurture | ||||||
Email automation Welcome emails + sequences | Built-in | Email marketing | Email marketing | Via ESPs | Built-in | Built-in |
| Integrations & API | ||||||
API / webhooks Connect to your stack | Supported | API + Zapier | API docs | Developer API | API + webhooks | API docs |
Custom domains Use your own URL | Included | On your site | White-labeled | Depends | Supported | Supported |
| Best fit | ||||||
Best for Choose based on your launch setup | Launch a waitlist… | Embed into an exi… | Viral prelaunch c… | Broader referral … | Landing page + wa… | Email-first creat… |
Deep dive Compare waitset vs each platform | — | Compare | Compare | Compare | Compare | Compare |
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